Podcast Episode 90: Tiffany Chen: Empathy, Education, and Efficacy in Social Media

September 23, 2024

#90 - Tiffany Chen: Empathy, Education, and Efficacy in Social Media

Download the episode – Download the transcript

In this week’s interview episode, we’re joined by Tiffany Chen, the owner and founder of Pawsistant, LLC, a business dedicated to helping dog professionals grow their businesses via social media and content marketing.

In this episode, you’re going to hear Emily and Tiffany talk about:

Why social media marketing isn’t usually the best thing to try to DIY
The importance of meeting our learners where they’re at
How to distill complex concepts into clear and simple messages
Self care on social media

Links Mentioned in This Episode:

Find Tiffany on Instagram

Pawsistant.com

#14 – Dr. Eduardo Fernandez: The Science of Enrichment

Burnout Book

#32 – Marissa Martino: Cultivating Connections for Behavior Change

Click here to chat with us about all things enrichment in the Facebook group

Meet the Guest

Tiffany Chen

Tiffany Chen’s mission is to educate the world about the power of positive reinforcement training through social media.

After adopting her first puppy and searching for the right advice, she found the dog training industry wasn’t regulated and became concerned. She noticed the need to help certified dog trainers grow their businesses through social media.

She started Pawsistant in 2021 as a weekend hobby to make extra money and spread education. Within 6 months, my account grew to 1k followers and attracted enough clients to quit her corporate job. She found the power of content marketing and wants to share her tips with all the R+ businesses.

Within 3 years, she has worked with over 70+ positive reinforcement pet professionals to help them grow their business via social media!

Tiffany graduated with a Bachelor’s Degree in Communication Studies from the University of Las Vegas, Nevada. She currently live in Las Vegas with her spouse, Danny, and my dog, Sihtric.

Meet the Hosts

Allie Bender, CDBC, CPDT-KA, SBA

Allie Bender is a Certified Dog Behavior Consultant, Certified Professional Dog Trainer- Knowledge Assessed, and a Shelter Behavior Affiliate. She has been in the animal welfare industry since 2006 and professionally training since 2012. She is the founder and co-owner of Pet Harmony, co-author of Canine Enrichment for the Real World, and a national speaker.

While in the animal sheltering industry, Allie realized that her passion lied in helping pets with maladaptive behaviors. Specifically, she wanted to help prevent animals with rehabilitatable problems from being euthanized. She loves working with dogs and cats displaying stranger danger, resource guarding, and leash reactivity. Her favorite thing about working with pets and their people is seeing relationships grow and seeing harmonious households develop.

Emily Strong, CDBC, SBA

Emily Strong is a Certified Dog Behavior Consultant and Shelter Behavior Affiliate. She has been in the animal welfare industry since 1990 and has been a behavior consultant since 2008. She is the co-owner of Pet Harmony, co-author of Canine Enrichment for the Real World, and a national speaker.

Emily started working with animals at a young age and struggled with the notion that you have to hurt, scare, or intimidate animals to help them. When she discovered the behavior sciences and learned that it wasn’t necessary to do so– that we can care for emotional, mental, and physical health simultaneously– she plunged headfirst into animal behavior. Emily loves helping current and prospective behavior professionals and working with pet parents through our in-depth services. She enjoys working with all species.

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